Seoul Fashion Week

Seoul Fashion Week was held between October 17th to the 22nd at the world’s largest atypical building, Dongdaemun Design Plaza. It was hosted by Seoul Design Foundation and the Council of Fashion Designers Of Korea. It Included 85 collections by well known Korean designer’s as well as rising newbies. It was first held in 2000, and has now  become one of the most renowned collections in the growing Korean fashion industry. Over the past years SFW has been working hard to become a prominent fashion week along with the New York, Milan, Paris, and London Fashion weeks.

The SFW is extremely open to up-and-coming designers. They created “Generation Next” as  a gateway for aspiring designers of the new generation. The participants are allowed to work with fashion brands that have been active for one to five years.

I’m going to talk about some of the designers that displayed collections at the SFW.

The week began with the menswear shows. The much awaited collection by the young Ko Tae Yong didn’t disappoint. He used the theme of high school gangs to achieve the rebellious preppy look. Basketball jerseys, varsity and leather jackets dominated the showcase giving it a fun and casual vibe.

Mino from the new group YG group WINNER.


Kang Seung-yoon from the new YG group WINNER.

Kim Seo-rong, the designer responsible for the suits PSY wore in “Gangnam Style”, debuted a range of classic suits with different colors and textures. His retro tailoring got a feminine touch with the addition of light silk shirts and lousily fit trousers. These additions also made the line both comfortable and stylish. The colors ranged from light pink to dark burgundy.


Korea’s most well-known designer, Lie Sang Bong, is known for creating extravagant and technical masterpieces. His collection this time around is titled “Hope”,  in response to the ferry disaster last April.  He was inspired by the gleam of hope from flapping butterflies, which could be seen throughout the collection. The line used soft shades of whites, violets, and sky blues that were paired up with different fabrics of linens, cottons, organza and chiffon. This mixture, along with the crisp tailoring gave the collection and soft and feminine look.    Steve J and Yoni P surprised their audience with their line titled “Modern Renaissance”. It combined romantic colors with playful modern graffiti prints. The designs were inspired by antique plants and statues. The color palette of baby pink, lemon yellow, and royal blue gave the collection a warm atmosphere.  The line was full of combinations of skirts & belts, ousters with lettering prints, and snap-backs with detachable veils. The collection “fits the mood of what is going on in Korea, between high street fashion and luxury” said Danny Stienen, a buyer from Antonioli in Milan.


Kwak Hyun Joo is a regular at SFW, she has been showing her collection every year since 2004. She is known for having edgy and playful looks. This years concept is “Tears”;people cry when they are happy or sad and by expressing this feeling people feel relief.     

We cannot forget about the awesome street style either:

Seoul Fashion Week Street Style

Did these guys call each other to talk about what they were wearing, they look like they are from a boy group.

Seoul Fashion Week Street Style

Leather. Leather everywhere. The skirt (can I steal it), the sweater, and the jacket.



Seoul Fashion Week Street Style

Is this what it’s like to live in New York, you just see a bunch of well dressed people on your way to work.



Seoul Fashion Week Street Style

Oxfords and sneakers seem to be a big trend in Korea, whereas where I live it’s all about boots.

Seoul Fashion Week Street Style

Less is More

Seoul Fashion Week Street Style

All these sunglasses are so trendy, it’s fun to see something else besides the basic black ones or the aviators.


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